IKEA Life
Category: Seasonal Packaging & Brand Identity
Components: Packaging Structure (Outer & Inner Boxes), Illustration, Digital Assembly Manual, App Interaction Design
Tools: Adobe Illustrator, Adobe Photoshop, Figma, Print
IKEA is known for flat-pack efficiency and affordable, sustainable design. The challenge was extending that same philosophy into a new seasonal product line: a Christmas Crafts kit. The packaging system needed to nest multiple sub-kits (tree, decorations, DIY ornaments) inside one cohesive outer box, while staying true to IKEA's packaging approach. To support an intuitive setup experience, the packaging pairs with a companion app: customers scan a QR code on the box to access a step-by-step digital assembly guide for each kit component. The result extends IKEA's in-store "experience" into the home - affordable, sustainable, and designed for the customer to build and enjoy.
